Japanese Town in Hoi An (16th–17th Century): History of Japanese Settlement, Red Seal Ships & Early Vietnam–Japan Relations
- Thạch Thanh Thảo
- Jul 4
- 5 min read
INTRODUCTION
During the 16th and 17th centuries, Hoi An emerged as one of the most important international trading ports in Southeast Asia under the rule of the Nguyen Lords. Located along strategic maritime routes connecting East Asia, Southeast Asia, and Europe, Hoi An became a natural meeting point for merchants from many different countries. Among these communities, Japanese traders played a particularly important role in shaping the port’s commercial and cultural identity.
The arrival of Japanese merchants led to the formation of a semi-permanent settlement commonly referred to as the “Japanese town” in Hoi An. This was not an officially designated district, but rather a naturally developed enclave where Japanese traders lived, worked, and conducted business. Over time, this area became one of the earliest examples of cross-cultural urban spaces in Southeast Asia, reflecting both economic exchange and cultural interaction between Vietnam and Japan.
TABLE OF CONTENTS
1. HOI AN AS A GLOBAL TRADING PORT
In the 16th–17th centuries, Hoi An developed into one of the most important maritime trading hubs in central Vietnam. Under the governance of the Nguyen Lords, the port benefited from relatively open trade policies that encouraged foreign merchants to establish long-term commercial activity. Its coastal location allowed it to connect major trade routes between China, Japan, Southeast Asia, and even European trading powers such as Portugal and the Netherlands.
As a result, Hoi An became a highly cosmopolitan port city where goods such as silk, spices, sugar, pepper, and handicrafts were actively exchanged. This economic environment created strong incentives for foreign merchant communities, including the Japanese, to not only visit but also settle and build trading infrastructure within the city.

2. JAPANESE MERCHANTS IN SOUTHEAST ASIA
Japanese overseas trade expanded significantly during the early Edo period under the control of the Tokugawa Shogunate. Through the Red Seal Ship system, Japanese merchants were granted official permission to conduct international trade across Asia. This policy encouraged the development of maritime networks that connected Japan with ports in Vietnam, Thailand, and the Philippines.
Among these destinations, Hoi An stood out as one of the most attractive trading hubs. The demand for Vietnamese silk in Japan, combined with the availability of silver and other Japanese goods, created a mutually beneficial exchange system. Over time, this economic relationship led to the establishment of a more permanent Japanese presence in Hoi An.
3. FORMATION OF THE JAPANESE TOWN IN HOI AN
The Japanese town in Hoi An gradually formed as Japanese merchants began settling for longer periods instead of temporary visits. Although it was not an officially designated administrative district, it functioned as a clearly defined merchant enclave within the port city. Japanese traders built houses, warehouses, and trading offices that supported both commercial activities and daily life.
This settlement allowed Japanese merchants to maintain their cultural identity while actively participating in international trade. At the same time, it created opportunities for interaction with Vietnamese and Chinese communities, making Hoi An one of the most multicultural port cities in Asia during this period.
4. THE RED SEAL SHIP TRADE SYSTEM
The Red Seal Ship (朱印船) system was a key factor behind the growth of Japanese overseas trade in the 17th century. Under this system, licensed merchants were permitted to travel abroad for commercial purposes, and Hoi An became one of their primary destinations. Vietnamese silk, sugar, and spices were highly valued in Japan, while Japanese silver and metal goods were essential in regional trade networks.
This exchange system created a stable and structured commercial relationship between the two regions. Hoi An, in particular, benefited greatly from this trade due to its strategic location and welcoming trade environment, which allowed foreign merchants to operate with relative freedom.

5. ECONOMIC EXCHANGE BETWEEN VIETNAM AND JAPAN
Trade between Vietnam and Japan during this period was both active and balanced. Vietnam exported silk, textiles, sugar, and various agricultural products, while Japan contributed silver, metal tools, and manufactured goods. This exchange not only supported local economies but also strengthened Hoi An’s position as a central hub in regional maritime trade networks.
The circulation of silver from Japan played an especially important role, as it was widely used as a medium of exchange in international trade. This helped integrate Hoi An into a broader economic system that extended across Asia.
6. CULTURAL INTERACTION IN THE JAPANESE QUARTER
Beyond economic exchange, the Japanese town in Hoi An also served as a space for cultural interaction. Japanese merchants brought their customs, language, and traditions, while simultaneously adapting to the local environment. Vietnamese traders and Chinese communities interacted regularly with Japanese residents, creating a dynamic multicultural setting.
This interaction contributed to the development of early forms of cultural exchange in Southeast Asia. Hoi An became a rare example of a port city where multiple cultures coexisted within a shared commercial ecosystem.
7. ARAKI SOTARO AND MARITIME CONNECTIONS
One of the most notable Japanese merchants associated with this historical period is Araki Sotaro. He is known for his active trade routes between Hoi An and Nagasaki, one of Japan’s most important international ports during the Edo period.
Araki Sotaro represents the generation of merchants who maintained continuous maritime connections between Vietnam and Japan. Through their activities, commercial exchange gradually evolved into deeper cultural awareness and long-term historical ties between the two regions.

8. DECLINE OF THE JAPANESE SETTLEMENT
The decline of the Japanese town in Hoi An began in the mid-17th century when Japan implemented the sakoku policy, restricting overseas travel and foreign trade. As a result, Japanese merchant activity in Hoi An significantly decreased, and the settlement gradually lost its original function as a trading enclave.
Despite this decline, the historical impact of the Japanese presence in Hoi An did not disappear. Instead, it became embedded in the cultural memory and urban structure of the city.
9. LEGACY OF THE JAPANESE TOWN IN HOI AN
Today, the legacy of the Japanese settlement remains visible in multiple ways. Hoi An is recognized as a UNESCO World Heritage Site, and its historical role as a multicultural trading port is a key part of its global value. The Japanese presence is still studied by historians as an early example of globalization and cross-cultural urban development in Asia.
10. CONCLUSION
The Japanese town in Hoi An during the 16th–17th centuries represents one of the earliest and most important examples of international settlement in Southeast Asia. Through the Red Seal Ship trade system, Japanese merchants established a lasting presence in Hoi An that contributed significantly to both economic growth and cultural exchange.
This historical connection laid the foundation for centuries of Vietnam–Japan relations, positioning Hoi An as a symbolic bridge between the two nations.
EXPLORE MORE
Discover more stories about Hoi An’s golden age and the origins of Vietnam–Japan relations at ANIO STUDIO.


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